Transport for Consumer Goods & FMCG
Logisticoo moves consumer goods in step with retail: replenishment to central warehouses, promotional stock in time for the flyer launch, displays for the point of sale and e-commerce inventory shuttled between fulfilment sites - with a fixed price in 30 minutes and a dispatcher who knows your processes. In FMCG logistics, reliability decides on-shelf availability: missed delivery windows at the central warehouse cost slots, demurrage and, in the worst case, the listing of your promotional goods. That is why we book ramp slots according to the retail chains' requirements, send clean pre-notifications and handle pallet exchange under the usual terms. Consumer goods are often high-volume freight - hygiene products, household goods and toys fill the load space long before the payload limit is reached. We therefore calculate consistently in loading metres and pallet spaces and deploy jumbo and double-deck capacity wherever goods can be safely loaded in two tiers. We plan seasonal peaks ahead with you: Christmas trade, garden season, back-to-school. And when an item goes viral and the warehouse runs dry, we run the replenishment as an express direct delivery - over the weekend, too. In short: we keep your goods flowing, from the importer's goods-in to the retailer's ramp - predictable day to day, fast in exceptional cases.
Vehicles & equipment
We deploy curtain-side semitrailers and jumbo trailers, and for suitable goods with double-deck beams for up to 66 pallet spaces; displays and mixed pallets are secured with locking bars, dividers and anti-slip mats.
Typical requirements
- Slot booking, pre-notification and pallet exchange in line with retail terms
- On-time delivery of promotional goods for the flyer launch
- Cost-efficient loading of high-volume freight, including a double-deck option
- Transporting display and POS material securely against shocks and tipping
- Absorbing pronounced seasonal peaks with scalable capacity
- Express replenishment between warehouse, fulfilment and retail
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Typical consignments in consumer goods and FMCG
We move fast-moving consumer goods across every channel. First, retail replenishment: palletised goods from manufacturers and importers to the chains' central warehouses. Second, promotional goods that must be in place precisely for the flyer launch, including pre-assembled POS displays and merchandising stands. Third, e-commerce inventory between fulfilment sites and returns flows. Typical product groups are hygiene and household items, toys, drugstore goods, cosmetics, beverages and packaged food - often high-volume freight that fills the load space long before the payload limit. Recipients are central and regional warehouses, fulfilment centres and retail itself. Consignment sizes range from a single display in part-load traffic to a double-deck-loaded jumbo full load - predictable day to day and fast in exceptional cases.
Delivery windows, loading metres and rules in FMCG logistics
In FMCG logistics, reliability decides on-shelf availability. Central warehouses work with firmly booked ramp slots - missed delivery windows cost demurrage and, in the worst case, the listing of your promotional goods. We book slots according to the retail chains' requirements, send clean pre-notifications and handle EPAL pallet exchange under the usual terms; consignments are identified in line with GS1/SSCC. Because consumer goods are mostly volume rather than weight freight, we calculate consistently in loading metres and pallet spaces rather than tonnes and use double-deck loading wherever goods can be stacked safely - a suitable trailer then holds up to 66 instead of 33 pallet spaces. Load securing follows VDI 2700; displays and mixed pallets are fixed securely against shocks and tipping with locking bars, dividers and anti-slip mats.
How an FMCG delivery works at Logisticoo
- Enquiry with consignment data, load pattern, recipient and, where applicable, a specified delivery window.
- Fixed price in 30 minutes with the right vehicle class.
- Check of double-deck capability based on weight and load pattern to reduce the price per pallet.
- Slot booking at the central warehouse and back-scheduling of the pick-up with a buffer.
- Loading with separate, tip-proof securing of pallets, displays and roll cages.
- Delivery within the window including pallet exchange; your dispatcher monitors the run and escalates early, with a replacement vehicle if needed. If an item goes viral and the warehouse runs dry, we run the replenishment as an express direct delivery - over the weekend, too - from the importer's goods-in to the retailer's ramp.
What does an FMCG delivery cost?
The fixed price is set in advance. Rule-of-thumb figures per kilometre (+/-15%): a Sprinter for urgent consignments around 1.10 EUR/km (from 89 EUR), a 7.5 t truck around 1.45 EUR/km (from 169 EUR), a 12 t truck around 1.65 EUR/km (from 219 EUR), an articulated truck/jumbo around 1.95 EUR/km (from 379 EUR). Example: a jumbo full load of high-volume goods from Hamburg to Berlin (around 290 km) comes to roughly 560-650 EUR; with double-deck-capable goods this noticeably lowers the price per pallet, because up to 66 instead of 33 pallet spaces are transported. Slot delivery, pallet exchange and express replenishment are itemised transparently. Fixed retail lanes and the combination of outbound and return loads reduce the per-kilometre price.
FMCG consignments and the right handling
| Consignment type | Example | Vehicle/loading | Timing |
|---|---|---|---|
| Central-warehouse replenishment | Hygiene/household goods | Jumbo/double-deck, slot | Window-bound |
| Promotional goods | Flyer merchandise | Articulated truck, back-scheduled | For the flyer launch |
| POS display | Merchandising stand | Box body, tip-proof secured | On time |
| E-commerce inventory | Fulfilment transfer | Articulated truck / part load | Predictable |
| Express replenishment | Viral item, shelf gap | Sprinter, direct delivery | Weekends too |
Frequently asked questions
Is double-deck loading worthwhile for our goods?
Double-deck loading pays off with stable, evenly packed high-volume goods of low pallet weight - typical of hygiene products, plastic goods or cartons. A suitable trailer then holds up to 66 instead of 33 pallet spaces, which significantly lowers the price per pallet. We check on the basis of load pattern and weight whether your goods are double-deck-capable.
How do you ensure promotional goods reach the central warehouse in time for the flyer launch?
We schedule promotional goods backwards from the slot: the delivery window at the central warehouse is booked first, then the pick-up is planned against it with a buffer. Your dispatcher monitors the run and escalates early if anything shifts - with a replacement vehicle if needed. This way the goods are on the shelf when the flyer appears, not afterwards.
How do you tell whether our goods are double-deck-capable?
Double-deck loading pays off with stable, evenly packed high-volume goods of low pallet weight - typical of hygiene products, plastic goods or cartons. We check on the basis of load pattern, pallet height and weight whether the goods can be stacked safely. If they can, a suitable trailer holds up to 66 instead of 33 pallet spaces, which significantly lowers the price per pallet.
How do you ensure promotional goods are in the warehouse in time for the flyer launch?
We schedule promotional goods backwards from the slot: first the delivery window at the central warehouse is booked, then the pick-up is planned against it with a buffer. Your dispatcher monitors the run and escalates early in the event of a delay - with a replacement vehicle if needed. This way the goods are on the shelf when the flyer appears, and the listing is not put at risk.
Do you run short-notice replenishment when an item unexpectedly runs out?
Yes. If an item goes viral and the warehouse runs dry, we run the replenishment as an express direct delivery without handling - over the weekend, too. The fixed price is set in 30 minutes, the vehicle often the same day. This keeps the goods flowing and quickly closes the shelf gap, which costs revenue directly.